About Farro Fresh

About Farro Fresh

Farro was founded in 2006 by James and Janene Draper. The duo had a desire to create a retail space that showcased the very best and finest of New Zealand food. The foundations of the Farro brand were formed in a storefront on Lunn Ave, Mt Wellington. What was then just a team of 12 has now grown to over 450 in 6 different stores across Auckland – Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore and Orakei.

At Farro, we like to make your grocery shopping an experience, not a chore and aim to provide our customers with a retail experience that ignites the senses. Our team takes the job of selection for our shelves very seriously and work to provide food that also reflects our own desires – free from artificial ingredients, high quality, provides value and of course, are delicious.

The entire team at Farro love to cook and are constantly being inspired by new ingredients, new ideas and exciting recipes. We commit to sharing that inspiration with our shoppers. We provide seasonal recipes, across the store, that tie in with our monthly themes and through Feast – our in-house-designed magazine, which is a showcase of everything great for the month ahead at Farro.